Girls want to have fun . . . but they want to be healthy too!

The average woman puts over 500 synthetic chemicals on her skin every single day.

  • Skin Twin Featherweight Foundation

    Feels lightweight but can totally build to full coverage! It looks soft on the skin, and wears all day without cracking or caking. Need I say more?

    My go-to shade is: 340

  • Cheeky Clean Cream Blush

    When it comes to blush you have to remember one thing - powder = the appearance of aging skin.

    Cream blush = dewy youth. So deliciously subtle you can’t even tell your glow isn’t natural. Oh wait, it is.

  • Dew Skin

    Who doesn’t want a lightweight tinted moisturizer that protects your skin from the sun with 20 SPF, and evens your skin tone without it looking like you have anything on?

    This is my daily spring/summer go-to.

  • Brilliant Brow Gel

    Oh, how I love this brow gel that enhances sparse brow areas with faux little hairs, WHILE keeping bushy spots laying in sleek formation. If your brows grow sleek AND thick at the same time . . . good for you. Thankfully, this brow gel makes it possible for the rest of us to fake it.

  • Beyond Gloss

    I have this gloss in 8 shades, but my daily is beige shimmer. How can you beat a gloss that has the versatility of being a casual pull-together on a no-makeup day, or the chic touch of sophistication on date night. Say goodbye to your little sister’s sticky pucker punch, and hello to subtle glam.

  • Think Big All-in-One Mascara

    Before this mascara I had a problem. I don’t like toxins, but I LOVE big lashes, and every clean mascara I tried left me wanting.

    Enter: Think-Big. And for once, my non-toxic ideals and lash dreams came together in a mascara so bold and black I can actually recommend it.

Why Beauty Counter?

I asked the same question four years ago.

  1. Bottom Line: Their formulations work like luxury makeup. On my search for clean beauty, I found foundation that stood up off my skin or flaked. The mascara melted underneath my eyes. The concealers wouldn’t hide my blemishes. (Maybe I just had extraordinarily flaming pimples when pregnant.)

    I was over toxins, but I wasn’t over high-performing makeup. Beauty Counter checked both boxes.

2. Beauty Counter tests for 12 different heavy metals THREE different times. Sounds overkill, but I like it. Many smaller brands don’t have the budget to get that thorough testing done.

3. Their Clean Promise: Restricting more than 1,800 ingredients from their products.

Wanna guess how many chemicals the US restricts from our makeup products? 30. Yeah. I’m thankful Beauty Counter goes over-the-top of what’s “required.”

Other Beauty Counter Favorites, because when you find something that works . . . stick with it.

  • Counter+ All Bright C Serum

    This isn’t cheap. This also has evened my skin tone to such a degree that foundation is no longer necessary for me to have clear skin, protected from oxidative damage.

    I wear it every day.

  • Counter+ Brightening Facial Oil

    So, I’m a fan of Vitamin C. This oil hydrates my skin and leaves it radiating youth and health! It also protects the skin from free radical damage and evens skin tone.

    I wear this every day I’m not wearing the All Bright C Serum.

  • Flawless in Five

    • Skin Twin Featherweight Foundation or Dew Skin Tinted Moisturizer

    • Color Define Brow Pencil or Brilliant Brow Gel

    • Think Big All-In-One Mascara

    • Cheeky Clean Cream Blush

    • Beyond Gloss

FAQs

  • If you want high-performing makeup that isn’t going to risk hormonal imbalance, endocrine disruption and premature aging . . . yes!! I buy all my makeup during Beauty Counter’s sales, which makes it a lot more affordable!

  • I only shop Beauty Counter’s sales, and a single bottle of Dew Skin or Skin Twin Foundation will last me 5-6 months between sales (with daily wear). My blush will last me over a year!

  • When you subscribe to our monthly health newsletter down below, I’ll make sure to let you know when Beauty Counter is running a sale!

  • No worries! Just contact Beauty Counter within 60 days and they will help you get a full refund. You will never be stuck with something you don’t love!

  • Yes! You can check out of Beauty Counter just like a normal website, but if you purchase through a link on this page or select “Kathryn Voetberg” as your consultant, I will earn commission for sharing with you! I’d be happy to help answer your questions, but if you have a bestie that already sales BC, it totally makes me happy when you order through them!

  • It’s hard to go wrong with Beauty Counter. BUT, I would love to help you pick a foundation shade if you shoot me a message on Instagram!